5 Things You Should Know About Customer Lifetime Value

Quick question. What’s more important to you? One sale. Or 50? Obviously, that was rhetorical because we all know how a profitable business works. The thing is, we’ve often found that our clients struggle to see beyond the value of quick sales. We get it. Investing in the future, which is always uncertain, can take a lot of trust. Also, it costs a lot more today to acquire new customers than it ever did before.
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