DIGITAL TRANSFORMATION

 

Digital Transformation is a staged programme of business improvements to strategy, people, partners, data, tools, user experience, and digital media to maximise the effectiveness and efficiency of your digital marketing activity.

OUR APPROACH

While traditional transformation projects, given their evolutionary nature, are long-term change facilitators, Lumen’s unique approach is a focused and agile implementation plan which will avoid the transformation remaining in a strategic state of play.

Our approach is structured to:

  • Improve the efficacy of digital strategy integration vs. implementation and what needs to change to drive impact in line with objectives
  • Create improvements in terms of process, structure and agency delivery
  • Identify requirements in terms of skills and development and implement accordingly

We provide an extensive list of outcome based offerings across the following core pillars:

  • People
  • Partner
  • Media
  • UX
  • Data
  • Technology
  • Optimisation

The 3 Stages of Digital Transformation:

 1.AUDIT

 

The aim of the audit is to gain an in depth understanding of the landscape, where the business is performing well, what the barriers are and where the opportunities lie.

There are a number of audits which can be done, depending on what the Client’s objective is:

  • Digital Eco-system audit: analyse all elements within the Digital eco system including Media, Partners, People, Data, UX and Technology.
  • Media Audit: A close look at all media channels including paid, owned and earned.

(We offer a Mini media audit for free which involves auditing one channel.)

  • Partners and People Audit: Discovery sessions with all relevant stakeholders within the business as well as external partners and agencies.
  • Data Audit: Analyse all data sources, data storage, tracking frameworks, data flows, reporting formats, and data usage.
  • Technology Audit: Discover all technologies being used by Client, pricing thereof, purpose of the technology, effectiveness, and overlap of multiple technologies.

Each audit will have specific goals, outputs and steps outlined before it commences.

2. STRATEGY

 

Once the audit has been completed and the landscape is understood a strategy is developed. This strategy will serve as a road map to move the Client form where they are now to where they need to be.

Types of strategies:

  1. Full Digital Marketing Strategy
  2. Media Strategy
  3. Technology Strategy
  4. Data Strategy
  5. People and Partner Strategy

3. ON-GOING SUPPORT

 

We offer ongoing consulting in order to facilitate and assist in the implementation of the digital strategy and roadmap.

We offer support across the following areas:

  • Process improvements
  • Performance
  • Integration
  • Best Practice
  • Innovation
  • Training