Digital Transformation is a staged programme of business improvements to strategy, people, partners, data, tools, user experience, and digital media to maximise the effectiveness and efficiency of your digital marketing activity.
While traditional transformation projects, given their evolutionary nature, are long-term change facilitators, Lumen’s unique approach is a focused and agile implementation plan which will avoid the transformation remaining in a strategic state of play.
Our approach is structured to:
We provide an extensive list of outcome based offerings across the following core pillars:
The 3 Stages of Digital Transformation:
The aim of the audit is to gain an in depth understanding of the landscape, where the business is performing well, what the barriers are and where the opportunities lie.
There are a number of audits which can be done, depending on what the Client’s objective is:
(We offer a Mini media audit for free which involves auditing one channel.)
Each audit will have specific goals, outputs and steps outlined before it commences.
Once the audit has been completed and the landscape is understood a strategy is developed. This strategy will serve as a road map to move the Client form where they are now to where they need to be.
Types of strategies:
We offer ongoing consulting in order to facilitate and assist in the implementation of the digital strategy and roadmap.
We offer support across the following areas: