At LUMEN, we combine the art of strategy development with the science of measurable data
and analytics to deliver solutions that switch on transformation for your business.
Want to invest in a marketing channel that has a proven ROI?
Your website is nothing if clients can’t find it. Identifying the right customer using the right message and driving them to the most relevant page on your website with an effective Paid Media strategy, will result in a higher number of conversions (whether it be to complete a purchase or submit contact details for sales leads). Luckily at LUMEN, we’re big on ROI. Which is why we develop Paid Media strategies with a measured approach based on analytics and data insights. Read more
Are you telling relevant brand stories to engage with your target audience?
Engaged customers convert better. Fact. You need to engage with your audience regularly and consistently to educate them, demonstrate expertise in your space, nurture your existing customers and prospects, and increase brand awareness to stay top of mind. There is so much content circulating online right now. Having a website presence and a Facebook page is simply not enough anymore. Read more
Are you leveraging the power of social media
Social media is a cost-efficient way to improve your online visibility. Who wouldn’t want a loyal fan base of followers liking and sharing content about their brand? The problem is, it’s not as simple as it sounds. Yes, connecting to your target audience in an authentic and value-adding way is a powerful, strategic tool. But not everyone has access to the knowledge and expertise needed to do it correctly…
At LUMEN however, we do! Read more
Want to manage customer satisfaction, and drive loyalty and conversions online?
Community management can be a massive undertaking, and many companies simply don’t have the resources or know-how to manage it in-house. That’s where we come in. We will help you nurture your customer relationships online to drive customer satisfaction and loyalty, and act on opportunities to convert interested prospects into happy customers, making sure there are no leaks in the conversion funnel. Read more
Does your creative marketing directly improve your revenue stream?
Design and creative is no longer about ad campaigns. It needs to be both beautiful and functional to deliver tangible value to your business. Brands need to invest in creative that encourages consumers to move further along the path to purchase, and then measure, measure, measure to adjust as necessary. Luckily at LUMEN we know all about customer-centric creative designed to optimise conversions. Our passion lies in developing creative solutions, not just campaigns. Read more
Is your website relevant, inspiring and designed to take consumers through a logical user-journey?
Believe it or not, the future of branded sites lies in things like AI-powered chatbots, VR, and immersive storytelling. That said, investing in the latest tech trends isn’t critical to your website’s success right now. If it’s designed to meet the needs of your prospects, you will see consistent results in your bottom line. Sound good?
At LUMEN, we can create that winning formula for you. Read more
Is your website showing in search engine results?
You want your brand to show up first when customers are searching for something online. SEO – Search Engine Optimisation – does that and so much more. In fact, most marketing professionals agree that SEO has become their number one generator of quality leads. At LUMEN, we excel at harnessing the power of organic searches. By applying best-practice, we can take your website from virtual obscurity to first-page ranking over a few months. Our performance-based approach is a comprehensive, direct line to an increased and consistent revenue stream. Read more
Are you delivering a seamless consumer journey that encourages conversion?
Online opportunities and technologies are changing constantly, and the internet can be a scary, dark place for brands. Armed with a mobile phone, customers can compare prices, buy products and post content anywhere, anytime. Simply put, the path to purchase is no longer a straight line, and to keep up, brands need to create successful omni-channel experiences. Your website, social presence, creative and paid media should be integrated, seamless and engaging. Staying ahead of competitors and meeting consumer expectations is made easier when you have a skilled team of experts guiding you. Read more
Are you wanting to generate more quality leads?
Prospects are online all.the.time. Using their mobile phones, receiving emails, entering sweepstakes, visiting websites. All these users need something at some time. How great would it be to place your product in front of them at the right time? Whoever can best direct these ready-to-buy consumers to companies who can fulfil their needs can take a healthy percentage of the business. Through a network of affiliate partners, LUMEN’s sister company is able to provide a high-volume of quality, cost-effective and measurable leads to keep your sales teams busy. Read more