Paid Media


PAID MEDIA

small-yellow-line
 



Want to invest in a measurable marketing channel that has a proven ROI?


While free promotion is – well – free, Paid media is more important than ever before.

Why? Organic social reach is not as easy to achieve as it once was.
To drive the kind of awareness that improves your bottom line, you need to invest in quality, targeted marketing channels.

For example, your website is nothing if clients can’t find it. Identifying the right customer using the right message and driving them to the most relevant page on your website with an effective Paid Media strategy, will result in a higher number of conversions (whether it be to complete a purchase or submit contact details for sales leads).

Luckily at LUMEN, we’re big on ROI.
Which is why we develop Paid Media strategies with a measured approach based on analytics and data insights.


What we do:

  • Paid Media Audits to assess current performance and identify possible areas of improvement.
  • Reach the most qualified target audience for your brand, with focused messaging.
  • Drive large volumes of targeted traffic to your website.
  • Grow the number of high-quality leads and sales.

We take pride in understanding your business needs. That’s how we develop Paid Media strategies that drive results.


Benefits:

    • Expand your reach at a low(er) cost (Paid Media is significantly more cost-effective than traditional advertising).
    • Run A/B tests using different content, creative, message and call-to-action combinations to understand what works best, and then implement these findings across all other online channels.
    • Advanced targeting methods allow you to reach prospects that have a genuine interest in what your company has to offer.
    • Measurable campaigns provide detailed analytics and consumer insights.

    Boost your online visibility with our full-service paid media offering today. Contact us to set up a meeting.


  • Breakdown of Paid Media Channels:

    Google AdWords is split into (1) the Search Network and (2) the Display Network. When advertising on the Search Network, businesses place text ads in the search engine results, so that your website appears when a user searches a particular, relevant keyword. On the Display Network, businesses place ads on a large network of sites across the internet.

    1.Google Search Network:
    When you advertise on the Search Network, your ad can show next to search results, on other Google sites like Google Maps and Google Shopping, and on the websites of Google search partners

    2.Google Display Network:
    The Google Display Network is made up of more than 2 million websites, videos, and apps where your AdWords ads can appear. Display Network sites reach over 90% of internet users worldwide, and you can target your ads to show in particular contexts (like “outdoor lifestyles” or “cnn.com”), to particular audiences (like “young moms” or “people shopping for a new sedan”), in particular locations, and more.

    3.Paid Social:
    Paid Social Media refers to the use of social media platforms where advertisers pay for ad placement. More common forms of Paid Social Media are: Facebook ads, promoted tweets and LinkedIn ads.

    4.Programmatic Media:
    Programmatic advertising automates the buying and selling of advertising space in real-time via a bidding system. You can decide which publishers you want your ads to show on, and only pay for highly effective ads, delivered to the right people at the right time. During the real-time process, software is used to automate the buying, placement, and optimisation of media inventory via a bidding system, meaning the process doesn’t rely on human intervention, manual insertions and manual trading.

    5.Google Shopping:
    Google Shopping allows your product ads to appear in search results alongside search text ads. It’s powered by the AdWords and Google Merchant Center platforms. Google Merchant Center is where your product feed lives i.e. the details of your products organised into a format that Google likes. Your actual shopping campaigns will live in AdWords and this is where we will set your daily budgets, manage your bids, gain insights, and optimise based on campaign performance.


    Contact us: